LV2BFIT Grand Opening | Westchester, NY

Ruby Media Group developed and executed a creative marketing campaign for Lv2bfit for the grand opening launch which garnered 100l+ media impressions. Through RMG’s aggressive media outreach, 200 plus attendees present at the store launch including A-list celebrity Ian Ziering. RESULTS: Increased Facebook fans by 600 Garnered local media coverage (Mayor of Rye Brook was in attendance for the store launch) Garnered A list celebs (Ian Ziering attended) Created and defined a unified brand identity that resulted in sales increase in store traffic Secured strategic partnerships with local philanthropies including Taste of the Towns, Armonk and the Larchmont Shore Club Press coverage led to the opportunity with THE GYM in Arming (Now Equinox) to open 2nd store location in one year